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About Me
UK Born, Whistler Based,
Data-Driven Marketing Obsessed
Nine years ago, I went to filmmaking school in Manchester where I quickly decided the film industry wasn’t for me. While figuring out my next move, I conveniently had access to a lot of high-end film equipment, which I started using to shoot promotional videos for local businesses. That’s what sparked my shift towards digital marketing. From creating promo videos, I moved into social media management, and after taking the scenic route around the digital marketing industry, I found my niche in Meta Ads where I specialised.
Over the years as a freelance Meta Ads specialist, my biggest takeaway is this: too many agencies still run ad campaigns like it’s 2018...
My approach is built on three key principles: First, to truly stand out your ads need to be bold and polarising, leveraging psychological insights to break through the noise. Second, I believe in big-picture thinking, working collaboratively across teams to align ad strategies with your overall business goals, with transparency and data sharing at the core of success. Third, I prioritise staying ahead of Meta’s updates, ensuring your campaigns are always optimised and effective on an ever-evolving platform. This is complemented by data-driven optimisation that focuses on long-term growth, making decisions based on real, bottom-line data.
To ensure you have a clear picture of what it’s like to work together, I’ve created a structured roadmap that shows exactly how I’ll take you from the initial consultation to launching and optimising your Meta Ads campaigns, ensuring transparency and keeping us aligned every step of the way.
Case Studies
Every business has a different starting point. These case studies break down how we turned unique challenges into scalable results — with tailored Meta Ads strategies, sharp creative, and a relentless focus on performance.