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Case Studies
Proven strategies. Real results. Scalable growth.
From e-commerce growth to B2B lead generation, these case studies highlight the results achieved through tailored Meta Ads strategies. Explore how businesses across industries transformed their marketing outcomes through smart targeting, compelling content, and a focus on performance.
The Brand
ToughCAD is a specialist printing business that produces durable, weatherproof site plans — designed specifically for the harsh environment of construction sites. Built on the insight that traditional paper plans don’t last outdoors, ToughCAD offered a simple but powerful solution to a real, overlooked problem. With a strong product and a clear value proposition, they launched with big potential but needed a way to get in front of the right people.
The Challenge
ToughCAD was starting from almost scratch — they had a small existing audience, very little brand recognition, and a highly specific target market. The challenge was to quickly build awareness, drive qualified traffic, and convert cold prospects into loyal customers.
The Strategy
Our approach was built on three key pillars: education, credibility, and conversion.
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Creative
We created direct, scroll-stopping ad creatives that showcased the product in real-world conditions — muddy boots, wet floors, and all. The messaging focused on one key idea: plans that don’t fall apart when it rains. -
Targeting
Using Meta’s detailed interest and behaviour targeting, we built audiences around job roles (site managers, surveyors, contractors) and layered that with B2B lookalikes from high-intent website traffic and order data. -
Optimisation
We tested aggressively — from creative formats to landing page variations — and optimised based on bottom line data. Over time, the campaign became increasingly efficient, allowing us to scale ad spend with confidence.
The Results
Within the first 12 months, ToughCAD saw a dramatic shift in traction:
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We grew from 25 to 491 new customers per month
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Revenue increased by 974%
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Average Order Value increased by 11%
What started as a niche product is now becoming an industry standard. With a clear message, a high-performing ad engine, and a rapidly growing customer base, ToughCAD has positioned itself as the go-to name in site plan durability.
The Brand
Wellbrick is a UK-based outerwear brand inspired by retro style, festival culture, and a strong sense of community. From the start, they stood out not just for their bold designs, but for the story behind them. Born from a spontaneous idea between two friends, the brand quickly built a loyal following drawn to its authenticity. With organic momentum already growing, they approached me to help take things to the next level and transform that momentum into long-term, scalable growth.
The Challenge
Until approaching me, WELLBRICK had grown entirely through organic content, no paid ads. They wanted to turn their loyal following into a consistent revenue engine, without losing the authenticity that made them stand out in the first place. The challenge was clear: build a paid Meta Ads strategy from the ground up that could match the energy of their brand and drive measurable growth.
The Strategy
The focus was simple: amplify what already made WELLBRICK special — their authenticity, and turn that into scalable, high-converting campaigns.
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Creative
We built ads that felt native to the brand. Fast-cut UGC-style videos, punchy product shots, and direct-response copy that reflected their tone of voice. Every asset was crafted to drive action while staying true to the WELLBRICK brand. -
Targeting
We leveraged their existing momentum to build a layered targeting strategy — warm retargeting audiences and cold lookalike audiences built from past purchasers and engaged website/social media visitors. -
Launch Playbook
Each drop followed a structured rollout: tease the collection pre-launch to spark interest, then flip the messaging post-launch to urgency and scarcity, creating momentum and sell-through at speed. -
Tracking & Reporting
Performance was monitored through a focus on bottom-line metrics: profit, sell-through rate, customer acquisition cost, and lifetime value.
The Results
The move from organic growth to a structured paid strategy delivered fast, measurable impact. In the first year alone, we achieved:
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Revenue scaled from £19,000 to £84,000 per month
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Key product drops sold out within 72 hours
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Average order value increased by 15%
With a performance system now in place, WELLBRICK had a reliable and repeatable growth engine, one that stayed true to the brand while adding consistency, clarity, and serious momentum.