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My Approach
Real Data. Real Growth. No Vanity Metrics.
Contrary to what many agencies claim, ROAS (Return on Ad Spend) is not the gold standard it’s made out to be because attribution is inherently flawed. No two customer journeys are identical, and tracking every interaction across multiple platforms, devices, and timeframes is virtually impossible. Despite this, a lot of agencies lean heavily on ROAS as their headline metric—using it to inflate their impact and claim credit for the results generated by your other marketing channels.
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Rather than obsessing over surface-level metrics, I focus on what actually drives your business forward: real, bottom-line results. That means looking at profit, revenue growth, customer lifetime value, and how all your marketing efforts fit together—because Meta Ads don’t operate in a vacuum, and neither should your reporting.​
End-to-End Management Including Photography and Videography
Of course, data alone doesn’t get people to click, buy, or care. Your ads need to stand out. They need to be bold, scroll-stopping, and built around a strategy that evolves with your business. That’s why I offer full end-to-end campaign management, including professional photography and videography, to make sure the creative is just as strong as the targeting. Every asset is tailored to your goals—so nothing feels generic or off-brand.
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To make my approach clear, I’ve broken it down into three core pillars. This is how I build campaigns that don’t just perform today, but keep growing tomorrow:
01
Forget Fitting In, Stand Out
02
Big Picture Thinking
03
Adapt Fast,
Stay Ahead
The average person swipes the height of the Eiffel Tower on a monthly basis, making us experts at tuning out generic and uninspiring content. If you stick to the same tired tactics everyone else is using, you’ll get lost in the noise and make no impact. To truly stand out, you need to be polarising. Understanding psychological concepts like habituation, the mere exposure effect, and semantic satiation are key to breaking through the noise and being heard.
Effective Meta advertising doesn’t work in a vacuum—it thrives on collaboration and transparency. I take a big-picture approach, working across teams (marketing, sales, and beyond) to align ad strategies with your overall business goals. If you’re not open to sharing sales and other key data, or if you’re focused on short-term results and hesitant to take calculated risks, we probably won’t be the best fit for each other.
The Meta platform is constantly evolving, and what worked last month might not work today. I stay on top of every update—whether it’s new ad formats, targeting capabilities, or algorithm shifts to ensure your campaigns are always optimised for current best practices. Many agencies rely on outdated strategies because they’re hesitant to take risks with big overheads. This is what holds them back and will give you a competitive edge.
Three Pillars of Success
Onboarding Roadmap
To give you a clear understanding of what it’s like to work together, I’ve mapped out a structured onboarding process. This step-by-step process shows exactly how I’ll take you from the initial consultation to launching and optimising your Meta Ads campaigns, ensuring transparency and keeping us aligned. My goal is to make the process seamless, collaborative, and results-focused—so you know exactly what to expect working together.
